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Workshops & Seminars

The following is a partial listing of programs available to firms and bar associations, presented by Attorneys Master Class Founder and President Dustin Cole.

 

Building the Million Dollar Practice in the New Economy


In 2006, Master Practice Advisor Dustin Cole conducted a groundbreaking program around the country entitled “Building the Million Dollar Practice,” helping thousands of attorneys break out of traditional thinking and take their practices to a new level of success. Then, beginning in late 2008, everything changed. Now, after two years of intensive work with dozens of firms and attorneys to help them cope successfully with change, Cole offers new insights and an array of new tools for prospering in the new economy.

Session One: Marketing that Works in the New Economy

  1. The “four horsemen” of change and what they mean to you
  2. The essential “layers” of your marketing, and what you must be doing in each
  3. How traditional referral marketing is failing and how to re-energize it
  4. The new technologies of marketing and how to use them without being a geek
  5. How to turn more prospects into clients – who pay their bills


Session Two: Turning Time Into Money: New Rules for Working Smarter

  1. Essential elements of the efficient and profitable practice
  2. Rebuilding your foundations: recovering billable time, doing your best work
  3. How to manage technology instead of allowing it to manage you
  4. Building new virtual and “on demand” staff and attorney structure for decreased costs



Advanced Client Development Tools & Skills


The landscape for law practice is changing at a blinding rate. Culture, client expectations and competition are changing the marketplace for services, and technology is making it a 24-hour profession. How can you keep from being overwhelmed and out of control, and build a more successful, low-risk practice that leaves time for you to have a life?


 

How to Survive the Crash -
Critical Tools for Succeeding in Crisis Times


Over 200 firms and thousands of sole practitioners have "crashed" since January. The future is bleak for firms unwilling or unable to change fast enough. Learn...

  •     Five things to ABSOLUTELY AVOID in the downturn
  •     How to stay #1 with your best referral sources
  •     How to "change the game" to retain clients
  •     Techniques to combat price resistance and price undercutting



 

Mastering the Art of Business Development -
Core Skills and Advanced Concepts for Effective Personal Marketing


In a rapid-fire two-hour condensation of his 4-hour program "Building the Million Dollar Practice," Dustin Cole gets to the heart of successful marketing, provide nuts-and-bolts tools to build and refine personal marketing skills. Attendees will leave this short session prepared to be immediately more successful in their ability to develop new business.

Program includes a one-hour post-seminar discussion and group coaching session designed to move attendees into immediate, focused action.


 

How to Take Control of Your Practice, Your Technology
and Your Clients:
The Keys to a Safer, More Profitable Practice and a Saner Life


The landscape for law practice is changing at a blinding rate. Culture, client expectations and competition are changing the marketplace for services, and technology is making it a 24-hour profession. How can you keep from being overwhelmed and out of control, and build a more successful, low-risk practice that leaves time for you to have a life?


 

When Worlds Collide: The New Economy Technology, and the Future of the Legal Profession


In this one-hour presentation presented for numerous law firm leadership and administrators groups, Nationally-acclaimed law firm development expert Dustin Cole shares his insights on the tsunami of changes facing the legal profession and how to prepare for them…

  1. How the New Economy and the New Consumer are changing the world of legal services forever
  2. Why the demand for legal services is shifting – away from the legal profession – and how to survive the shift
  3. How the legal marketplace has tilted from a supply economy to a demand economy, and what it means to the business of legal services
  4. How marketing is evolving from services and skills to niche and target market
  5. How technology is hampering the ability of attorneys to do their best work, and how to protect your firm from quality slide and increased ethical risks
  6. How the new virtual small firm models will look and why they will be the large firms’ worst nightmare
  7. Why the new skill essential to the most successful firms will NOT be legal



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